Facebook Statistics & Gen Y

• Group/Affiliate oriented – They are a very group oriented generation.  What I mean by that is they are exposed to so many different choices and groups to choose from.  Look at Facebook, there are thousands of different choices of groups to choose from and if you’re on Facebook, you’re probably in a bunch of these different groups.  According to Facebook the average user is in 12 groups.
• There are many different groups on Facebook, but also are exposed to these groupings in media.  For instance the Mac vs. PC commercials.  Many Millenials place themselves into either group.  Mac users are very proud of the Apple brand.  You see them flaunt around their Mac Books, put Apple stickers on their hybrids, etc..Apple has built a brand and has brilliantly sold the Generation Y.
• Some other examples of this grouping of people are: iPhone vs. Droid, X-Box vs. PS3 vs. Wii. They also are grouped by things such as blogging and niches. 
• They know when they are being sold to or given genuine advice.  They know how to differentiate a faked YouTube for marketing publicity than a real genuine viral YouTube video.
• They are sharing so much more about every detail of our lives than ever before.  Practically all their information is becoming transparent for everyone to see.  There are BILLIONS of Facebook pictures up, all their information about what they like, constant updates about what they are doing at this exact moment through tweets and status updates. They let people know when they are sleeping, what they are eating, if they have a headache.  They provide our information on Facebook such as their political or sexual affiliation. Generation Y, are leaving nothing to hide and it is almost impossible to hide.
• They are also beginning to realize the importance of doing what they love and helping others.  They as a Generation are focusing more on our passions instead of focusing on paychecks and money.  They are beginning to realize that money is not so important, that doing what they love everyday is what really matters in life.  A recent study done at UCLA showed that 66% of the incoming freshmen class reported it is “essential or very important” to help others.  This is the highest it has been in 25 years.  They are working and doing what they believe in and it shows by better work.  Since they are focused on helping others, they are changing the world for the positive.
• They rely more on computer entertainment than our televisions.  They go to YouTube or Hulu instead of turning on the TV.
• They communicate through texting, IM’s, e-mail, Twitter, Status updates, E-Mail, instead of going direct face to face contact or even talking over the phone.