The best media for collecting customer researches are...

Because Generation Y is an age range that is primarily dependent on the use of internet and modern technology research conducted on this generation is going to have the most success if done through online questionnaires/surveys and a well structured text message. There are also other forms that would be useful to get information such as:

• Although magazines are being phased out as everything shifts to an internet based form they still prove quite popular with Gen Y who like something to read every now and then on buses, trains etc.
• Loyalty cards while focused more at an older generation still offer the opportunity to get into the mind of a Gen Y'er as stores other than supermarkets adopt them.
• Facebook and Twitter will probably provide the wealthiest amount of research data as that is where the most interaction happens between Gen Y'ers.