Some more basic info

Gen Y is an “experience” culture.  They do not want to be told what to like or what to do.  They want to experience the world for themselves and pass their own judgment.  They love to be in the trenches of life, and they want to be there with their friends:

·         Concerts

·         Extreme sporting events such as Skateboarding, Snowboarding and BMX.

·         Movies

·         Video games and video game competitions (Cyber Athlete Professional League, GameCaster, Global Gaming League)

·         Social networking sites (Facebook, MySpace, Second Life, del.icio.us, DIGG)

·         Tattoos