More info on how to appeal

• Buzz Marketing / Word of Mouth: Young people are very open and vocal about a product or service they see as useful and innovative and will not hesitate a bit to tell their friends. Buzz marketing can be a commercial that a GEN Y'er saw on TV/Youtube that was hilarious and it had some memorable slogan or quote, or it could be an interesting product name, or it could be totally something created in a GEN Y'ers mind from personal use of that product or service.
• Creating fresh and innovative products or services:  GEN Yers expect unique creations that stretch their imaginations to new heights and offer the creativity of new technologies we are used to seeing and envisioning in our everyday lives. GEN Yers also expect simplicity of use and function, but at the same time something out of this world.
• Style/Image Branding: Style and image are everything when it comes to product buying by GEN Y’ers. If a new product or service is not deemed cool or something they can tell their friends about the next day, then that product has lost a chance to make that very important first impact on a young person. GEN Y’ers can either be brand loyal or fickle, so companies must regularly ensure that the way they design and package new products fit in the realm of what GEN Y’ers expect. GEN Y’ers expect sharp, creative, and innovative styles and creations.
• Marketing in the right areas:  Most young people spend countless hours and days in front of their computer, at the mall, and in the movies. So placing ads before popular youth market films will reach the GEN Y audience very well. It is important that any ads speak the language of young people.  Unique and funny ads are essential for creating buzz for a new product or service and giving something young people can tell their friends about.